︎︎︎ Client. Smith Optics
︎︎︎ Agency. Someoddpilot
With 50 years of innovation and design experience, Smith Optics is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. We created a campaign that embodies every aspect of the brand, its athletes and its consumers. Head out become a call for everyone to do what is natural to them and be in the moment whether they’re running, biking on a trail, mountain or trying a new sport for fun.