︎︎︎ Client. Lenovo
︎︎︎ Agency. Designbridge & Partners
Lenovo Yoga creates premium, powerful, sustainable ecosystem of devices that supercharges the creative process. To connect with GenCreate, and own a category whitespace we strategically focused our product stories on the process. It’s the most universal and personal facet of creativity for creatives. Our partnership with the brand continues to evolve as we enhance perceptions through rich storytelling.