Embrace, celebrate, feel and be in the moment, because life’s a mess

︎︎︎ Client
✒︎ Robinson Family Foods

︎︎︎ Agency
✒︎ Designbridge & Partners

︎︎︎ Credits
✒︎ Ross Clugston, Ryan Boyd, Greg Gayle, Ellis Zhixuan Yu, Luke Barnell, Mei Ahn, Jurgen Kotch, Gan Lin

︎︎︎ Awards
✒︎ D&AD Graphite Pencil, Brand Impact Award Bronze

Gigi’s Gelato celebrates the love of a messy life – a flavourful life with a scoop of sweetness. Gigi’s quickly became a Rockaway Beach staple, drawing year-round loyal customers who are searching for a blend of nostalgia and newness. To capture the playful spirit, a bespoke typeface was inspired by the intersection of graffiti culture and the joy that comes with that first taste of gelato. The primary color palette evokes the ingredients, flavours, and hues of endless summers. Gigi’s Gelato reminds the world that life is messy and sweet.