Fueled by a dream whilst perfected by the world’s greatest automotive designers and engineers.
︎︎︎ Client
✒︎ Fittipaldi Motors
︎︎︎ Agency
✒︎ Nativo
︎︎︎ Credits
✒︎ Juan Munoz, Jaime Dussan, Greg Gayle, Christian Cipriani
The new Fittipaldi Motors EF7 Vision Gran Turismo gives drivers of every skill level a true GT experience. Our goal was to create a sleek yet dynamic brand idenitty for a supercar inspired by a two-time F1 and Indianapolis 500 Champion. Our bespoke typographic wordmark and icon was inspired to evoke speed, performance and luxury whilst being functioaly . We partnered with Emerson Fittipaldi and collaborated with Pininfarina, HWA and Sony’s Gran Tursimo division to ensure the identity worked effortlessly acros the supercar.
✒︎ Fittipaldi Motors
︎︎︎ Agency
✒︎ Nativo
︎︎︎ Credits
✒︎ Juan Munoz, Jaime Dussan, Greg Gayle, Christian Cipriani
The new Fittipaldi Motors EF7 Vision Gran Turismo gives drivers of every skill level a true GT experience. Our goal was to create a sleek yet dynamic brand idenitty for a supercar inspired by a two-time F1 and Indianapolis 500 Champion. Our bespoke typographic wordmark and icon was inspired to evoke speed, performance and luxury whilst being functioaly . We partnered with Emerson Fittipaldi and collaborated with Pininfarina, HWA and Sony’s Gran Tursimo division to ensure the identity worked effortlessly acros the supercar.
![](https://freight.cargo.site/t/original/i/19f2dc6cdb05961402f2d9323b7615f29a932cdaf424a1c372689376d2130dde/GG-FF-1.jpg)
![](https://freight.cargo.site/t/original/i/2f011e081bd1e6253660310b87ac4d503668f985891bebf7e6f9d61f12c8bd70/GregGayle-Fittipaldi2.jpeg)
![](https://freight.cargo.site/t/original/i/7edd64e9ec7adb86dc1adc51a517e845af5ee4faa3b50e653b3008f6ca2cb220/GG-FF-3.jpg)
![](https://freight.cargo.site/t/original/i/9cb415cc586198a8cae3cebf5ec2b83f483d390bd819ca23bd43b00efceca643/GG-FF-2.jpg)
![](https://freight.cargo.site/t/original/i/68fe7910e24eeda1015ae1d0e989020fa042154b1a08c8c365e5eb30490a31f9/GG-FF-4.jpg)
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![](https://freight.cargo.site/t/original/i/901db8dddaa5151f9ee176cad7b96bc5538abf8ab0a3d8bb254c52984e9aa10e/GregGayle-Fittipaldi4.jpeg)
![](https://freight.cargo.site/t/original/i/ff26f3fbebc343caa0a11872a339f0f7157a56c89c31c679dfd7da16d9f5dca1/GG-FF-5.jpg)
![](https://freight.cargo.site/t/original/i/0e230519e98d03beffde32bd1f7122be483358280041b413d8d74ff6d47f2bcb/GregGayle-Fittipaldi1.jpg)
![](https://freight.cargo.site/t/original/i/66efdf09839e8fce09c9e1dbc6c66e2dae3bacdeda9ffcc1ee0d61d94c33e863/GG-FF-6.jpg)
![](https://freight.cargo.site/t/original/i/77710f4d3db75dbd6d2349500dd76c2145135d5416ca59e8a8c21e4502ad1320/GG-FF-9.jpg)
![](https://freight.cargo.site/t/original/i/2827bd13b3536f8d8c996a8d523dbfb7fd9307976ed65d4285c8ea0ece1b6498/GregGayle_FM-17.jpg)
![](https://freight.cargo.site/t/original/i/25538f6635dbef6d37ed083019db8bd7a1fcd953ea7d0001af4ba7b172d6c570/GregGayle_FM-7.jpg)
![](https://freight.cargo.site/t/original/i/6a41f42e471b4b9fdabc5e5ed5b50c524307f353d6c82976820e3f9336d32f62/GG-FF-12.jpg)
![](https://freight.cargo.site/t/original/i/c533268125c659b960d1e2c8eb0dbdefa712eeac2d8859a4a4bfba35fe3163d4/GregGayle-Fittipaldi7.jpeg)
![](https://freight.cargo.site/t/original/i/41e882480d806a3bcd5b18f485e6e0bb482190140a7886458fb5299e63146176/GG-FF-7.jpg)
![](https://freight.cargo.site/t/original/i/54eaae41bac0bfbe417ef74a4cd8b0d486811dc6d2d661fa855b0b3137009953/GregGayle-Fittipaldi6.jpeg)
![](https://freight.cargo.site/t/original/i/b1df4797701e08b2e78f0bb17f516547da469eec5817d49e5738ea515aa27415/GG-FF-8.jpg)
![](https://freight.cargo.site/t/original/i/f6b1e6c165efb915766a2922a763859d7117d063cda80751385b84def36a95da/GG-FF-10.jpg)
![](https://freight.cargo.site/t/original/i/ce5b7fcb856f23a1c8fab5932f835065b9cb1b72453498459c724899fd1c9e7d/GG-FF-11.jpg)