Fueled by a dream whilst perfected by the world’s greatest automotive designers and engineers.

︎︎︎ Client
✒︎ Fittipaldi Motors

︎︎︎ Agency
✒︎ Nativo

︎︎︎ Credits
✒︎ Juan Munoz, Jaime Dussan, Greg Gayle, Christian Cipriani

The new Fittipaldi Motors EF7 Vision Gran Turismo gives drivers of every skill level a true GT experience. Our goal was to create a sleek yet dynamic brand idenitty for a supercar inspired by a two-time F1 and Indianapolis 500 Champion. Our bespoke typographic wordmark and icon was inspired to evoke speed, performance and luxury whilst being functioaly . We partnered with Emerson Fittipaldi and collaborated with Pininfarina, HWA and Sony’s Gran Tursimo division to ensure the identity worked effortlessly acros the supercar.