︎︎︎ Client. Fittipaldi Motors
︎︎︎ Agency. Nativo

The new Fittipaldi Motors EF7 Vision Gran Turismo gives drivers of every skill level a true GT experience. Our goal was to create a sleek yet dynamic brand idenity for a supercar inspired by a two-time F1 and Indianapolis 500 Champion. Our bespoke typographic wordmark and icon was inspired to evoke speed, performance and luxury whilst being functional . We partnered with Emerson Fittipaldi and collaborated with Pininfarina, HWA and Sony’s Gran Tursimo division to ensure the identity worked effortlessly acros the supercar.