︎︎︎ Client. Lenovo Yoga
︎︎︎ Agency. Design Bridge & Partners
︎︎︎ Awards. Shorty Finalist
︎︎︎ CGI Partner. Frame48
Lenovo Yoga’s Creative Platform, “Embrace the Process,” centers the creative journey as part of everyday life for GenZ creators. Across this series of animated product videos, we brought this to life through the lens of the Doomiverse—the place where creativity goes to die. These stories follow creatives’ experiences conquering realities of their process via work-in-progress moments and a stylized CGI universe. Insight-driven builds authenticity, and clear connections between product features and creative victory, showcasing Yoga as a brand for creatives, by creatives.