The Wired Heart

The Wired Heart is a online women’s fashion boutique selling rare and vintage exclusive designers. They approached me to help with the branding. I created the identity and stationery elements to help build the brand with essential tools. The identity┬ácombined the heart symbol and hanger. The hanger being the main symbol of not just fashion but the off-the-shelf ethos of discovering and championing new and emerging fashion designers, while the heart evokes that passion and love for fashion and looking good.

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