The Wired Heart is a online women’s fashion boutique selling rare and vintage exclusive designers. They approached me to help with the branding. I created the identity and stationery elements to help build the brand with essential tools. The identity combined the heart symbol and hanger. The hanger being the main symbol of not just fashion but the off-the-shelf ethos of discovering and championing new and emerging fashion designers, while the heart evokes that passion and love for fashion and looking good.